The third edition of the International Conference “Beyond Extra-Virgin” at the University of Davis held on 21-23 June 2009 was the most important event in olive oil ever organized by an American university…“Beyond Extra-Virgin” is an international conference dedicated to excellence in olive oil in the world since 2007, alternating between Italy and California. The first edition of this event, in fact, dates back to 2007 and was held at the University of California Davis, the second edition was held in May 2008 in Florence at the Accademia dei Georgofili. The event is aimed at the definition and selection, and promotion of olive oil of excellent quality, regardless of their geographical origin, that will be marked and identified with the initials “Super Premium Olive Oil”.
Prof. Claudio Peri, President of theTRE-E (the international association that deals with the exploitation of the olive oils of excellence), said that thanks to this event not only Italy has the opportunity to show the world the excellence of its oil, but also the possibility to become “the reference for creative excellence and regulatory laws for olive oils in the world.”
Oleoteca Villa Campestri and the system OliveToLive that Paolo Pasquali explained during the conference can be the most interesting proposal for the marketing, use and presentation of the major oils in restaurants of excellence. Experiments that Paolo Pasquali has played for years in his restaurant at Villa Campestri with olive oil convinced the Culinary Institute of America, that the Super Premium Olive Oil may forward to the culinary world, not just a great heritage of culture and values, but also a great business opportunity. The agreement between the Culinary Institute of America, Oleoteca Villa Campestri and the TRE-E Association has the potential to revolutionize the market and culture of extra-virgin olive oils of excellence.
Before Easter in Tuscans bakeries and pastry shops there are cookies in the shape of a cocoa-colored letter. If you are in this period in Mugello or in another area of Tuscany it is difficult not to be intrigued and attracted by these famous Tuscan biscuits: Quaresimali!
In Florence we care a lot about our traditions, especially the most ancient and particular ones. What if we told you that for Easter we fly a dove with 4 rockets on a 150 meter long rope that starts right from the altar of our most important church and sets off a cart? Read our […]
Any curious visitor finds himself tasting the food of the place he visits. It must be admitted that in Tuscany every tourist will certainly be lucky because among fine wines, excellent cheeses, precious extra virgin olive oil every palate is satisfied. The dish that everyone agrees on and that you can’t forget to taste if […]
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In Tuscany they are very proud of our food and wine but, of all, the king is definitely the extra virgin olive oil. If you browse a Mediterranean cookery book you will find extra virgin olive oil as an ingredient for both raw and cooked dishes, in the kitchen there are many ways to use […]
We are so used to Hollywood films and proposals to get married on a grand scale that maybe when our time comes we are in a bit of trouble. The proposalscan have various styles from the most intimate to the traditional one and they are all obviously very exciting! Choosing the words is certainly important […]
Each season has its own traditions. In the summer you go to the beach, in the autumn you go back to school and make good proposals, in the spring you feel reborn and what about in winter? Many people do not like winter days because they are cold, but in Tuscanywe are very lucky and […]
Florence is a city famous throughout the world for its museums and the incredible works of art housed there. But not only art, in fact, Tuscan cuisine is equally famous and not everyone knows that for many years Florentine chocolate was the most sought after food. Incredible but true for years, the Florentine chocolate recipe […]