Verona, September 20-22, 2010 – An International Conference on Olive Oil Flavor and Excellence. Beyond Extra Virgin has been more than a conference: it has been an opportunity to exchange and update ideas on the sensory qualities of super-premium olive oil.
Production control, sensory evaluation, culinary application, marketing and technical communication: all these critical aspects of the frontiers of quality in super-premium olive oil have been explored.
Beyond Extra Virgin has been a conference for olive oil producers seeking to achieve excellence. We have covered planning for sensory profiles, controlling critical production operations for sensory influence, appropriate sensory measurement, and describing sensory characteristics in the marketplace.
This has been a conference for chefs and influential restaurants that wish to create a gold standard of olive oil excellence and flavor discovery. The new culture of olive oil that can be a reference point and inspiration for consumers, the media, retailers, and others has been explored. Most of all, Beyond Extra Virgin has been an event for chefs that want to turn olive oil from a cost to a profit center. Beyond Extra Virgin has included presentations, guided sensory explorations, and demonstrations and tastings by chefs.
One of the most meaningful experiences during a trip to Tuscany, beyond visiting art cities or iconic landscapes, is connecting with everyday local life. That connection often happens in village markets, artisan workshops, and small food shops where products are made for the people who live there year-round, not just for visitors. In this guide, […]
How to get to Mugello from Florence and how to travel around Tuscany with or without a car. Distances, trains, buses and transfers.
Romantic weekend in Tuscany between Mugello and Florence: scenic rooms, candlelight dinners, and olive oil tastings. Discover Villa Campestri Olive Oil Resort.
Anyone visiting Florence for the first time imagines a stay right in the historic center, surrounded by museums, piazzas, and narrow cobblestone streets. It takes only a day, however, to realize that Florence is wonderful to explore yet challenging to inhabit. Between ZTL restrictions, scarce and expensive parking, constant noise, and high prices for even […]
Among the rolling hills of the Mugello, centuries‑old olive trees stand as living presences, deeply rooted in both time and landscape. Their twisted trunks, shaped by wind and sun, tell silent stories of rural life, patience, and renewal. In Tuscany, the olive tree embodies the quiet strength of nature: resilient, enduring, and generous. At Villa Campestri Olive Oil Resort, […]
In Tuscany, some words taste like freshly pressed olive oil and warm bread; others echo bedtime stories whispered by grandparents. They’re simple expressions, but rich in meaning, full of identity, character, and that deep-rooted spirit of a land that doesn’t pretend to be anything other than what it is. During your stay at Villa Campestri […]
In the Mugello, wonder lives in the silence between the fields, broken only by the rustle of wind through the olive trees. It lingers in the cool shade of cobbled alleys that still echo with generations past. And it gathers in the squares of small villages, where days unfold in quiet conversation over market stalls […]
There’s an authentic way to discover Tuscany: get your hands in the soil, pick what the season offers, and turn it into something to share at the table.Farm‑to‑table is more than a trend: it’s a way of life, rooted in respect, tradition, and honest flavors. At Villa Campestri Olive Oil Resort, it’s a daily ritual. […]