In the morning, you open your window to a landscape of olive trees stretching across the hills. At breakfast, the olive oil served with fresh bread comes from the very groves visible from the terrace. Later in the day, a walk among the rows of trees becomes an opportunity to discover the landscape, its history and the generations of work that have shaped it. In the heart of the Mugello, Villa Campestri Olive Oil Resort has transformed this connection into a unique hospitality concept, becoming the world’s first Olive Oil Resort.

The estate’s extra virgin olive oil has been part of life at the villa for generations, telling the story of a deep and enduring relationship with Tuscany through its aromas, flavours and traditions.

But what does it really mean to stay in a place where olive oil is at the centre of the entire experience?

Experiencing Tuscany through its olive groves

Months after a holiday, we rarely remember the comfort of a mattress or the layout of a room. What stays with us are the places that allowed us, even briefly, to connect with the rhythm of a land and the people who call it home.

Walking through the olive groves, watching the landscape change with the seasons, tasting olive oil where it is produced and learning about the work behind every harvest offers a different way of experiencing Tuscany. More often than not, the greatest surprise comes from the oil itself.

Most people believe they already know extra virgin olive oil. Yet tasting it beside the trees from which it comes changes everything. New aromas emerge, subtle flavours become apparent and characteristics that often go unnoticed reveal themselves. Alongside them come the stories of a landscape that has found one of its most enduring symbols in the olive tree for centuries.

Just a short distance from Florence, the Mugello still preserves this authentic character, shaped by rolling hills, forests and historic villages.

Olive oil reaches the table from the trees surrounding the estate

Many guests arrive at Villa Campestri convinced they already understand extra virgin olive oil. It often takes only a guided tasting to realise how much more there is to discover.

At the resort’s Oleoteca, dedicated tastings and experiences offer the opportunity to explore aromas, flavours and qualities that frequently go unnoticed in everyday life. Guests learn to recognise the balance between bitterness and pungency, distinguish different aromatic profiles and understand how olive oil quality influences both flavour and wellbeing.

Many leave with a completely different perspective on how they choose, use and appreciate olive oil at home.

Villa Campestri, the world’s first Olive Oil Resort

Villa Campestri is recognised as the world’s first Olive Oil Resort, a hospitality concept designed around the culture of extra virgin olive oil.

The experience begins with seven hectares of olive groves, including centuries-old trees, and continues with organic extra virgin olive oil produced and milled on the estate. Guests can explore the world of olive oil through guided tastings in the Oleoteca, dine at L’Olivaia restaurant, where olive oil is the thread connecting every dish, and enjoy olive oil-based wellness treatments at the SPO-Salus per Oleum wellness centre.

Seasonal activities and dedicated packages complete the experience, from participating in the olive harvest to Tuscan cooking classes, offering guests an authentic connection with the land and traditions that have shaped these hills for centuries.

Check availability and discover the experience that best suits your stay.

The best holiday memories don’t fit in a suitcase

Behavioural economists often speak of “experiential value”. Simply put, experiences tend to contribute more to our long-term wellbeing than material purchases. And experiences rooted in tradition, meaningful places and authentic flavours often leave the deepest impressions of all.

A stay at an olive oil estate offers something intangible. You return home with new knowledge, a deeper appreciation for what makes a great olive oil, a stronger connection to a specific place and a story worth telling. Perhaps that is why some holidays remain vivid in our minds long after we return home. Not because of what we bought, but because of what we experienced.

If you’re looking for a stay that leaves you with more than beautiful photographs, Villa Campestri awaits among its olive groves in the heart of the Mugello. Check availability and choose the experience you would like to live.